Many mature jobseekers have commitments which mean that they are unlikely to be able to move to another area of the country. This can be seen as positive by an employer, in that you are less likely to leave that company after a short time. You also have knowledge of the local community, which could benefit any employer, but especially the service industry. It is also a good idea to make use of people you know - talk to them about their job and find out exactly what it entails.
See what the Employers Forum on Age had to say! Use this link and read some of the Case Studies.
"The business case for age diversity is founded on plain
common sense.
It can help companies adapt successfully to new markets, and keep them aligned with evolving legislation and social trends."